Published in Fiverr Tech·Dec 29, 2021Lessons learned from IKEA on how to inspire and engage our buyersThe IKEA catalog One of my good friends is a huge IKEA catalog enthusiastic. The day the IKEA catalog popped in his mailbox was a celebration day and it seems like he was not the only one to react this way. In 2017 IKEA catalog was the most widely circulated book — more…Fiverr4 min readFiverr4 min read
Published in Fiverr Tech·Aug 5, 2021Don’t (only) listen to usersWhy listening is just not enough and observation is so important. — 10 years ago I attended a short course on user experience delivered by the amazing Tomer Sharon. Back then he was working at Google as a user experience researcher and was sharing tips about how to run UX researches. He told a story about researches he held to check how…Mobile Product Managment5 min readMobile Product Managment5 min read
Mar 23, 2021The best running advice I ever gotI was never much of an athlete. In high school my gym elective was ‘walking’ (which consisted mostly of walking to Starbucks to grab a latte and stroll back to school). …Running4 min readRunning4 min read
Dec 8, 2020Why am I still writing Product Specification Documents?and more importantly- why should you? — When I was learning to write the alphabet my grandfather gave me tasks to write the same letter over and over again till he decided it was legible. He used to grade every line of letters with a red pencil and correct my letters as if we were practicing for…Product Management5 min readProduct Management5 min read
May 4, 2020Work in the time of Corona assumes no evilWorking remotely requires us more than ever to assume no mal-intentions Lately we moved our team’s daily standup to around 14:00 because it’s nap time for most of our young ones and there is a higher chance for us all to be available. I begin most of my mornings before 6 am, very quietly making coffee to start working before my…Coronavirus3 min readCoronavirus3 min read
Apr 7, 2020Penguins do not get Corona virusHow we managed to get my little sister back home in the middle of the Corona pandemic crisis — My little sister is 14.5 years younger than I am. Though she is 23 years old, for me she is always my little sister. In November 2019 she embarked a journey to South America with her boyfriend. …Coronavirus6 min readCoronavirus6 min read
Mar 18, 2020Member-onlyInto the unknownProduct in the time of Corona — Product managers need to handle ambiguity. We are never really sure if the product we are building is the right fit for the market. We check the competition, validate hypotheses, measure and A/B test but there is always some element that remains unknown as we are handling prediction of the…Product Management4 min readProduct Management4 min read
Mar 2, 2020Blowing bubbles underwaterLearning new skills — My son recently started swimming lessons. He is extremely bright and most new things are easy for him to grasp, but swimming is not. He developed his own dog paddle style of swimming which allows him to move forward but would not work for longer distances and is not energy…Skills2 min readSkills2 min read
Feb 26, 2020DecideHow running down a mountain on my honeymoon taught me the value of being decisive — About 7 years ago my husband and I were looking for a honeymoon destination. We were not big fans of lying on the beach and doing nothing (this was before we had kids) and we were looking for an adventure. …Decision Making3 min readDecision Making3 min read
Feb 14, 2020In a world of similar products, how do you stand out?Swimming lessons in red oceans — Last week I attended a conference in London. As I was walking between the different companies’ booths I could not help but notice they were all using the same buzz words, very similar design, repeating colours and even the fonts were identical. …Blue Ocean3 min readBlue Ocean3 min read
